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Imagine cruising along the coast of Kagawa Prefecture in a car that feels like a luxury yacht on wheels. A new venture called VADICA TOURISM is turning that dream into reality, offering travelers a fleet of high‑end vehicles that make every trip feel like a celebration.
The Vision Behind VADICA TOURISM
"I decided to start a VADICA TOURISM in Kagawa Prefecture," the founder explains. The idea is simple: create a brand that turns ordinary travel into an unforgettable experience. By combining the region’s scenic beauty with a selection of premium cars, the company hopes to attract both domestic and international visitors who want more than a standard rental.
A Fleet That Turns Heads
The lineup includes a 30‑million‑yen Land Rover, a Porsche Carrera GTS, a Bentz E‑Class E300 Cabriolet, a Geline 450D, and even a Lamborghini Urus. Each vehicle is carefully chosen for its style, performance, and the thrill it offers. For example, the Porsche, priced at 23 million yen new, delivers a roar that turns heads on the highway, while the Geline’s 18‑million‑yen price tag makes it an affordable luxury for families.
Many of the cars are used models with low mileage, such as the Porsche’s 14,000‑kilometre run or the Geline’s 30,000‑kilometre history. This strategy keeps the fleet fresh while controlling costs, and it also means customers can experience near‑new performance without the full price of a brand‑new vehicle.
Renting Made Easy in Kagawa
With no train service to Takamatsu Airport, the company has positioned itself as the go‑to rental provider for travelers arriving by air. The fleet is available at the airport and in the city, making it simple for visitors to pick up a car and hit the road. The founder notes that many locals and tourists prefer a rental over a personal vehicle, especially when exploring the region’s famous udon shops, art galleries, and the picturesque sea of Teto.
"People are saying they don’t want to rent a car," the founder says, "but the reality is that a rental gives you flexibility and the chance to drive a car you might never own." The company’s approach is to offer a range of vehicles, from the modest 8‑million‑yen convertible to the ultra‑luxury 35‑million‑yen Urus, ensuring there’s something for every budget and taste.
Pricing That Makes Sense
Daily rates vary widely. A 30‑million‑yen Land Rover might cost around 50,000 yen for a 24‑hour rental, while the Porsche could run up to 100,000 yen per day. The company explains that the higher price reflects the car’s performance and the cost of insurance for high‑value vehicles. For those on a tighter budget, the 8‑million‑yen convertible offers a more affordable option, with a daily rate that can be as low as 30,000 yen.
Because the fleet consists largely of used cars, the company can keep rental prices competitive while still offering vehicles that feel brand new. The founder also highlights that buying a used car for resale is a smart business move, allowing the company to refresh its lineup regularly without breaking the bank.
Future Plans and Community Engagement
Looking ahead, VADICA TOURISM plans to expand its fleet and add more exotic models. The founder mentions a partnership with a local hotel that charges 1.5 million yen for a room, suggesting that high‑end travelers will appreciate the synergy between luxury accommodation and premium car rentals.
In addition to the main channel, the company is launching a sub‑channel that will feature test drives, behind‑the‑scenes footage, and special events such as a ferry trip to Shodoshima. The goal is to build a community of car enthusiasts and travelers who share a passion for adventure and style.
Why It Matters
VADICA TOURISM is more than a rental service; it’s a new way to experience Kagawa. By offering a curated selection of high‑end vehicles, the company invites visitors to see the region from a fresh perspective, turning a simple road trip into a memorable journey. Whether you’re a local looking to explore the coast or a tourist wanting a taste of luxury, VADICA TOURISM promises a ride that’s as exciting as the destination itself.